New York (TADIAS) — The Coca-Cola Company, headquartered in Atlanta, responded to queries regarding the unreleased, Ethiopian version of Coke’s FIFA World Cup song performed by Teddy Afro. Coca Cola confirmed that Teddy’s contract was handled by a third party, Mandala Limited, a Kenyan production company based in Nairobi.
“Teddy Afro was brought into our Coke Studio in Africa to record a version of the Coca-Cola FIFA World Cup song, ‘The World is Ours’ with the goal of capturing the unique genre of Ethiopian music,” a representative of The Coca-Cola Company said in an email to Tadias Magazine. “The contract with Teddy Afro was executed by a 3rd party, Mandala Limited, a production House based Nairobi and Teddy Afro was compensated in full for his efforts.”
(EMF) – A large number of Diaspora community is urging East African nations to stop drinking Coca-Cola, in protest for Coca-Cola’s outrageous action to drop Teddy Afro’s World Cup Anthem.
Negative campaigning is on the rise as social media pages are flooded with a highly negative campaigns against Coca cola products following the leaked information by Mr. Misikir Mulugeta, Coca-Cola Brand Manager for Ethiopia, who downplayed the pop star Tewodros Kassahun.
(Author’s note: This commentary appeared on Pambazuka.org on May 29, 2014 as part of a mid-century outlook on possible scenarios in Africa. I make my “predictions” debating myself as a political scientist and a defense lawyer.)
Is there light at the end of the tunnel for the “Dark Continent”?
“Making predictions is hard. Especially about the future”, said the famous American baseball player, Lawrence “Yogi” Berra facetiously. Likewise, predicting whether there is light at the end of the tunnel in 2050 and beyond is hard. Especially about the Dark Continent. Making predictions about Africa based on the facts of the last half century will surely make one a doomsayer. Not looking in the rear view mirror would make one a soothsayer. I am neither.
As a political scientist, I am grudgingly guided by the reputed “founding father” of “modern” political science, Nicolo Machiavelli, who instructed that “Whoever wishes to foresee the future must consult the past; for human events ever resemble those of preceding times.” Machiavelli took a dim view of the human capacity to learn from mistakes. He must have believed man is doomed to incorrigibility.